Cancer Research UK do more than research. They have the public's health at their very heart. So they were instrumental in the smoking ban in public places across the UK.

Our job was to show the general public how much better sitting in cafe's bars and restaurants could be without focusing on the usual approach of how carcinogenic and unhealthy cigarette smoke can be.

We came up with the Great Indoors - now the air inside can be as fresh as the air outdoors. With a striking visual to highlight the different areas where smokefree would now be in force.